Privacy notice
How we collect, use, share and keep your personal information. Last updated 1 October 2026.
Who we are
The data controller is Optimised AI Limited (trading as WeFund Business), registered in England and Wales, company number 16657950, registered office Bartle House, 9 Oxford Court, Manchester, England, M2 3WQ. It is registered with the Information Commissioner’s Office, registration number ZC085486.
To contact us about your data, use our contact form and choose the topic “My data”.
What we collect
- When you apply: the amount and purpose of the finance and how soon you need it; your business’s name, company number, legal type, time trading, turnover band, sector and whether a director or owner is a homeowner; any Companies House details you confirm; your name, email address, mobile number and best time to call; and the choices you make on the form, with the date and the wording you saw.
- When you send a message: your name, email address, phone number if you give it, the topic and your message.
- When we email you: the emails we send you and your replies, including the names of any attachments, and whether each email was delivered, opened or had a link clicked. We use this to know our emails reached you and to stop emailing addresses that bounce or complain.
- When you use the site: your IP address and basic request details, which our servers use to keep the service secure and to limit repeated submissions.
We do not ask for dates of birth, bank details or identity documents on this website, and we do not run a credit search when you apply. Please do not send documents until a member of our team asks for them.
Why we use it, and our lawful bases
- Contract: to assess your enquiry, contact you about it (including the “application received” email and our emails about your application) and, at your request, introduce you to lenders - steps you ask us to take before any finance agreement.
- Legitimate interests: to answer your messages, keep our records, look up your company on Companies House, handle complaints, and keep the service secure and free of spam and fraud. We balance these interests against your rights.
- Consent: for text messages about your application, which we send only if you tick the text message box. Reply STOP to any text to withdraw it at any time; doing so does not affect your application.
- Legal obligation: to keep records the law requires and to answer requests from regulators or the courts.
Companies House lookups
When you type your business name or company number on the application form, what you type is sent to our own lookup service, which searches the public Companies House register. The company details, directors and people with significant control that we show come from that public register. We keep only the details you confirm and submit with your application.
Who we share it with
- Lenders: only when you ask us to go ahead, and only the lenders we discuss with you.
- Authorised partners: for referral enquiries (for example finance of £25,000 or less for a sole trader or partnership, or debt help), only when you ask us to go ahead.
- Service providers who work for us: Hostinger, which hosts our servers in Manchester, UK; Google, which stores our encrypted backups on Google Drive; Mailgun, which sends our emails and receives your replies; and our text message provider, if you choose text updates. They may only use your information to provide their service to us.
- Others when the law requires it: for example regulators, the police or the courts.
We do not sell your information.
Where it is kept
Our service runs on our own servers hosted by Hostinger in Manchester, UK. Nightly backups are encrypted before they leave our servers and are stored on Google Drive. Google may hold that data outside the UK, under Google’s UK GDPR international transfer terms. Emails we send you and your replies pass through Mailgun, which is based in the United States; that transfer is protected by the UK GDPR international transfer safeguards in our contract with Mailgun.
How long we keep it
- Applications: 6 years from our last contact with you.
- Contact messages: 2 years.
- Emails about your application: kept with your application.
We keep information longer only when the law needs us to.
Automated decisions
We do not make automated decisions that have legal or similarly significant effects on you. A member of our team reviews every application. Lenders make their own lending decisions. Read how we use AI.
Your rights
You have the right to:
- ask for a copy of your personal information;
- ask us to correct information that is wrong or incomplete;
- ask us to delete your information;
- ask us to restrict how we use it;
- object to how we use it where we rely on legitimate interests;
- ask for information you gave us in a portable format;
- withdraw your consent at any time, where we rely on consent.
To use any of these rights, use our contact form and choose “My data”. We may need to check who you are, and we will answer within one month.
Complaints
If you are unhappy with how we have used your information, please tell us first through our contact form. You can also complain to the Information Commissioner’s Office (ICO), the UK data protection regulator, at ico.org.uk or on 0303 123 1113.